Society of Petroleum Engineers (SPE)
|Marketing and Digital Content Manager
Dubai, Dubai, UAE
Summary
Led regional marketing and digital content strategies for an international professional membership body, driving go-to-market initiatives, stakeholder engagement, and event success across the Middle East.
Highlights
Drove regional go-to-market strategies for flagship MENA events, achieving 20% year-over-year attendance growth and record participation, including a 20% YoY increase for the Reservoir Conference Abu Dhabi in 2019.
Led digital transformation initiatives by implementing marketing automation (Marketo, Salesforce) and analytics platforms, enhancing ROI and scaling BD support while improving content productivity by 30%.
Managed regional marketing budget and vendor relationships with full P&L responsibility for allocated programs, delivering 35% cost efficiency through data-driven optimization.
Cultivated and managed end-to-end sponsor relations and strategic partnerships, securing high-impact participation and visibility for key regional events from proposal through renewal.
Directed integrated multi-channel campaigns (SEO, SEM, social, email) across the GCC, improving content productivity by 30% and achieving 35% digital media cost efficiency.
Conducted in-depth market, sector, and competitor intelligence across UAE, KSA, and wider GCC to identify emerging client needs and collaboration opportunities for strategic pitches and bids.
Mentored and guided junior team members on live work projects, campaigns, and event delivery, fostering cross-functional collaboration across marketing, events, membership, and commercial teams.